The user won't hear anything different the first few times they launch the skill, Marchick tells me, but after that, they might hear something like "Thanks for playing our game, and thanks to ESPN for supporting us" upon launch. Then, a few uses later, the skill might pause to tell them that there's a playoff basketball game on ESPN that night -- would they like to be reminded to tune in?
There's just one problem. That approach doesn't seem to fit into Amazon's established guidelines for advertising on Alexa. Those guidelines state that Amazon can and will reject Alexa skills that:
Contain any advertising for third-party products or services, except in streaming music, streaming radio or flash briefing skills where ads are not the core functionality of the skill.
Contain any advertising using Alexa's voice and/or Alexa app home cards.
