Microsoft hat sich mit dem Schritt selbst Gerätehersteller zu werden, sämtliche Dritthersteller nachhaltig vergrault.
In ihrem Bestreben klein-Apple zu werden, werden sie mir mit jedem Schritt unsympathischer.
Aber das stand schon vor Monaten fest:
"Microsoft just doesn’t know when to stop doing itself severe damage.
If you thought its ‘valued partners’ were incensed before, just wait until you see how happy they are now.
The latest move is one again around that unloved child of Redmond that has seen abysmal sales. No not Windows 8, the other unloved child of Redmond, the Surface tablet.
This week, Microsoft has admitted Surface is failing, and so they backpedalled hard.
Remember when Microsoft announced Surface to the surprise of their OEMs, suppliers, and everyone else? The OEMs collectively replied, “What?!”, followed by the prompt realization that Microsoft was not actually joking, it was actually stabbing them in the back, undercutting them, and had been lying to them for months at that point in time.
Microsoft did seem genuinely perplexed by their reaction, they seemed to be taken aback by their entire partner ecosystem reacting to the move with violent negativity.
Microsoft management didn’t. I’ll bet they weren’t counting on HP reacting by dumping WART completely, Acer ‘delaying’ it until Q2/2013, Taiwanese OEM-speak for dead and buried, and the rest of the ‘valued partners’ dropping most projects. Most are in bed with Google now [...]
So what does Microsoft do? In what can only be described as a management stroke, Microsoft decided to expand their sales channel. Back over the still bleeding feet of the entire partner chain.
If you recall, Microsoft placated the OEMs a little by promising to only sell Surface through Microsoft stores and their direct web site. This was meant to show that Microsoft was only kicking one leg out from under the partner chain, not both, and it barely prevented an outright revolt and most OEMs from abandoning Windows entirely. Our contacts with OEMs say that it really was that bad, the depths of their hatred for Redmond right now is truly unprecedented, and all are hard at work on a Plan B that is Microsoft free.
And so Surface failed, and Microsoft reacted, and broke their promises to the entire OEM base. See Microsoft panic. See Microsoft have no clue. See Microsoft management flail. See Microsoft react. See Microsoft kick the other leg out from under their OEM partners. See problem? Microsoft sure doesn’t."
Quelle:
http://semiaccurate.com/2012/12/19/with-surface-tanking-microsoft-digs-faster/
![[n]ARC](https://pics.computerbase.de/forum/avatars/m/69/69789.jpg?1290264056){kind=avatar}
