"Worth noting that according to reports they were blindsided by what was asked of them. The first time they heard about the contextual awareness was when they watched WWDC a couple of years ago. Not only had nobody told them that that's what Apple was going to promise, nobody had consulted on whether it was possible.
So they're watching WWDC and suddenly learn that they're supposed to deliver this technology in under a year, that nobody even knew was possible and which absolutely no prep had been done for.
Couple that with the reports that the reason Apple Intelligence exists at all is that over the prior Christmas holidays Federici had been playing with ChatGPT and thought it was amazing so went to Cook and talked him in to making it the basis of everything, and it sounds like they were way behind their competitors, didn't really understand what it was they were asking, and just sort of bought into the whole LLM hype imagining it really was going to be this flawless "just ask it to do whatever and it'll do it instantly" machine rather than the "it'll be right about 70-80% of the time" machine that it actually is.
They promised impossible things in an impossibly short period of time without even telling the people they were going to ask to develop those features, let alone asking whether it was even possible."